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1:1 Coaching
Uncommon clarity for women navigating leadership, ambition, and what comes next.
Strategic coaching partnerships grounded in discernment, relational leadership, and lived business experience.
I work with ambitious, multi-skilled women navigating leadership shifts, business growth, evolving careers, and significant life decisions, from restructuring businesses to intentionally reshaping careers, creating opportunities, increasing visibility, building wealth, and redefining what success looks like in the next chapter of life.
Together, we look not only at the business or leadership decisions themselves, but at the environments, relationships, and support structures surrounding them. I often describe this as building a board room of support — the people, perspectives, and proximity that strengthen leadership, opportunity, and long-term wealth design.
Working together:
The Partnership
six months of strategic clarity and intentional growth.
The Partnership is an intensive six-month coaching container for accomplished founders, leaders, and multi-skilled women navigating significant seasons of change — from business redesign and career shifts to increasing visibility, building wealth, creating opportunities, and redefining success at this stage of life.
This work is about refining how you lead, make decisions, structure your work, build wealth, and support yourself at the level you are already operating at.
Over six months, we work closely together to strengthen clarity, sharpen decision-making, simplify complexity, and create a more intentional and sustainable way of success.
What you can expect:
Clearer thinking and stronger decision-making during periods of growth, complexity, and change.
Cleaner business models, refined positioning, and strategies that better support the life and leadership you are building.
Honest, high-level partnership that challenges blind spots, patterns, and ways of operating that no longer fit where you are heading.
Support navigating leadership shifts, career transitions, visibility, hiring, business redesign, wealth, and high-stakes decisions.
Access to what I describe as a board room of support: trusted conversation, strategic perspective, honest reflection, and the kind of coaching that helps you recognise what is emerging before you fully have language for it yourself.
An expansive, more sustainable way of leading your vision into its next season.
Investment: $15,000 +GST
The Partnership is by application. Begin with The Conversation — a strategic call to explore where you are now, what is emerging next, and whether this partnership is aligned with the level of support and direction you are looking for.
The Shift
One month. One decision.
A new trajectory.
Sometimes it’s not a whole new season you need, but the clarity to make one defining decision.
The Shift is a four-week coaching container designed for pivotal thresholds — when circling the same decision is costing you energy, momentum, opportunity, and the ability to move forward cleanly.
Over four weeks together, we focus on strengthening decision-making, clarifying direction, and creating movement around the things that have started to feel stuck, unclear, or increasingly difficult to ignore.
This may include decisions around business direction, pricing, visibility, leadership, career transitions, partnerships, restructuring, or what you want the next chapter of your work and life to look like.
What you can expect:
Clearer thinking and stronger decision-making.
Honest conversation and strategic perspective around the decisions carrying the most weight.
Greater trust in your own judgement and leadership.
Momentum, direction, and the relief that comes when indecision is no longer consuming your energy.
Investment: $2,500 +GST
The Shift begins with The Conversation — an initial call to explore the decision or transition you are navigating, and whether this container is the right fit for the support you are looking for.
What our people are saying
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Renae List, Educational Leadership and Consultant
"Before working with Amy, I'd built my career by following opportunities as they appeared. Eventually, I reached a point where I wasn't sure whether I'd intentionally chosen my direction or simply taken the next safe step. I wanted clarity on what I actually wanted and the confidence to make decisions that felt true to me.
What I thought was a business question turned out to be a much bigger question about how I wanted to live, lead, and contribute. Amy helped me recognise how many of my decisions were being filtered through other people's expectations rather than my own values and aspirations.
One of the biggest transformations was giving myself permission to change my mind, instead of seeing that as inconsistency, I began to see it as information. That shift allowed me to explore new opportunities, including launching a consulting venture, and ultimately gain much greater clarity about the work I wanted to do and the impact I wanted to have.
Today, I'm more confident in my decisions and more trusting of my own judgement. I'm kinder to myself around what I deserve, and I've learned to listen to myself more. That shift has had a positive impact on my family, my relationships, and the way I show up in everyday life.
I thought coaching would give me answers. Instead, it helped me hear my own."
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Tali Plotnik, Physiotherapist and Feldenkrais Practitioner
"Before working with Amy, I had a successful practice but felt like I had reached a ceiling. I knew I wanted to grow and was preparing for a significant move overseas, but I wasn't sure how to build more visibility around my work or what direction I wanted that growth to take.
Through our work together, I spent time reflecting on questions I hadn't asked myself in years: Who do I want to work with? What energises me? What feels exciting? Can I put my prices up? What do I want to invite into my future?
Those questions helped me find my direction and gave me the confidence to voice it. As a result, I launched a new website, grew my online presence, refreshed my entire brand, expanded my practice and relocated overseas with my family. But more importantly, I learned how to invite more people into my work in a way that felt authentic to me.
One of the biggest shifts was how I saw myself. I now see myself as an expert, and the possibility of stepping into thought leadership feels far more natural than I ever imagined.
The practical growth in my business was a direct result of first getting clear on what I wanted.
I thought coaching would be only about my business growth. What surprised me was how much clarity came from understanding myself first."
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Casie Smith, Founder and Creative Director
"As I approached my tenth year in business, I knew I was ready for change but couldn't quite see what it looked like. What drew me to Amy was the way she had chosen to live her life. She had experienced similar losses, and there was something about her perspective and outlook that deeply resonated with me.
What started as a conversation about business quickly became something much bigger. Through Amy's coaching, I stopped comparing myself to everyone else and started trusting my own decisions. Her questions helped me uncover what was really driving me and where I was holding myself back.
Since working together, I've made changes in both life and business that I'd been putting off for years. I finally booked a retreat I'd always wanted to attend, implemented systems and operational changes within my business, and refined my work around clients I genuinely love. Those changes led to significant revenue growth while preserving the flexibility and freedom that had always been important to me.
The biggest shift has been how I feel. I'm happier, clearer, and more confident in my decisions. I feel alive, excited about what's ahead, and deeply connected to myself again.
Amy helped me realise I didn't need to reinvent my life. I simply needed to reconnect with what was already there."
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Renee Hohaia, Founder
"When I started working with Amy, I had a goal but no clear path to get there. Everything felt overwhelming, and I was constantly looking for reassurance that I was making the right decisions.
Over the last year, I've finalised my product range, moved all products into stability testing, and created real momentum in my business. But the biggest shift wasn't in the business itself— it was in me.
I've developed a level of confidence and self-trust I'd never experienced before. I stopped looking to others for validation and started backing my own judgment. For the first time, I feel unapologetically myself, clear on what I stand for, and capable of making big decisions without second-guessing every step.
Working with Amy helped me recognise strengths and successes I had been overlooking for years. The combination of practical support, accountability, somatic work, and deeper self-reflection changed how I show up not only in business but in my relationships and life as a whole.
I left with a stronger business, but more importantly, I left trusting myself."
Start with The Conversation
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An opening to what’s next.
It’s a reimagined approach to an introductory conversation.
I’ve crafted The Conversation from almost two decades in service-based business, anchored in something I value deeply: active listening.
In te ao Māori, kōrero is about more than “talking.” It’s the art of exchange, the weaving of stories, presence, and meaning. It’s listening with your whole self, and responding in ways that create space for clarity and insight.
That’s what The Conversation is designed to offer.
This is a chance to explore whether my work is the right fit for your vision; where you can share what’s shifting for you right now, what you’re dreaming of and what support you’re seeking for this next evolution.
Whether we end up partnering together or not, you’ll walk away with at least one shift in perspective – about yourself, your work, or how connection can actually feel.
It’s simply an invitation for curiosity and connecting, without obligation.
Frequently Asked Questions
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I work with accomplished women - founders, executives, creatives, and professionals - who are ready to evolve how they lead, earn, and live. Most of my clients come to me at a threshold moment: they’ve outgrown the old models of success, and they’re seeking a way forward that feels more aligned, sovereign, and sustainable.
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Clarity, first and foremost. Clarity around what you truly want, what you’re no longer available for, and how to design your work and life accordingly. You can also expect more intelligent strategies for your business or career, a renewed relationship with wealth, and a steadier connection to your own authority.
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My work integrates strategy, psychology, somatics, and cultural wisdom. It’s rigorous and practical, but also deeply personal.I understand the female psyche and the unique challenges women navigate in business because I’ve done it myself, balancing ambition, identity, visibility, and the pull of family and lifestyle. I don’t offer hype or formulas. What I offer is a partnership: one that challenges, expands, and supports you to create results that are not only successful, but sustainable and life-giving.
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Not necessarily. Many of my clients are entrepreneurs, but I also coach leaders and professionals who are navigating career transitions, stepping into greater visibility, or reimagining how they want to work and live. The common thread isn’t your role, but your readiness to redefine how you lead and create wealth on your own terms.
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Yes. You can choose to pay monthly, fortnightly, or weekly. For returning clients who’ve completed The Partnership, I also offer a flexible retainer option so you can maintain ongoing support. Some conditions apply.
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Coaching is a mutual commitment, and spaces are limited. Because of this, I don’t typically offer refunds for completed or active coaching periods. However, I do consider situations on a case-by-case basis where appropriate. If something unexpected arises, we can explore flexible scheduling or pausing your container. All of this is clearly outlined in your client agreement to ensure transparency and fairness for both of us.
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Sessions are 60 minutes and are scheduled either fortnightly or monthly depending on the offer you choose. This rhythm allows time for integration and aligned action between sessions.
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Yes. All coaching sessions are held online via Zoom, and I work with clients across different time zones.
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Yes. My work is holistic by nature, and many of my clients bring both business and personal themes into our sessions. These conversations often overlap and are part of designing a life and work that feel cohesive and aligned.
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Every journey is different, but clients often experience greater clarity, stronger leadership, more aligned decision-making, positive changes in relationships and tangible progress in how they work, earn, and live. Many describe this work as catalytic - something that continues to create ripple effects long after the coaching ends.
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No, I’m not a licensed financial advisor and therefore can’t provide professional financial advice. What I can offer is strategic-level and psychology-based coaching around the emotional and psychological processes that often sit underneath and impact financial decisions — things like how you relate to money, what shapes your choices, and how to make values-aligned decisions with confidence.
Over the years, I’ve built longstanding relationships with trusted professionals across various fields — including financial advisors, mortgage brokers, accountants, legal experts, and investment specialists. Part of what coaching can offer is helping you build your own “boardroom of support” - the right mix of people and expertise around you - so you can make intelligent, well-informed decisions that support both your business and your life.
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Yes. I have a trauma-informed background and longstanding relationships with psychologists and therapists across various fields. If something arises that sits outside the scope of coaching, I can offer trusted referrals and support you in finding the right care if that’s something you want. My work can sit alongside therapeutic support when appropriate, and in many cases clients get fantastic outcomes working in this way.
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Yes. I’m a qualified Business Coach through Cloud Learning and a qualified Behavioural Psychology Coach with The Midas Coach. I also hold various qualifications in somatic therapy and yoga therapy, and bring a strong background in wellness entrepreneurship.
I’ve owned and operated two different brick-and-mortar businesses and have hands-on experience starting and exiting business partnerships. This blend of formal training and lived business experience informs the way I coach - combining strategy, psychology, and real-world insight.
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Coaching provides structure, clarity, and perspective that actually reduce the energy drain of indecision, overextension, or carrying it all alone. Sessions are focused and intentional, and the shifts we create together ripple outward, freeing capacity in your work, relationships, and wellbeing. That said, it is a commitment. The most profound outcomes come when you enter this work at a time where you can give it your focus and honour the process. Coaching is an investment not just of time, but of presence, and the more you bring to it, the more it gives back.
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Start with The Conversation. You don’t need to have it all figured out before reaching out. Share what’s on your mind, and we’ll explore whether coaching with me is the right fit for you.