Coaching
for the conversations behind the business

Coaching for the conversations behind the business

Get uncommon clarity for the most defining transitions of your career and life.

Women in focused conversation during leadership coaching session

This is a coaching partnership that sits at the intersection of entrepreneurship, leadership, wealth design, and identity.

I work with mid-career women who are navigating significant professional and personal transitions. Often, they have built successful careers, businesses, and lives by being highly capable, highly responsible, and highly adaptive to the environments around them.

But eventually, the strategies that created success start to create friction.

Together, we develop the clarity, discernment, and leadership required to make aligned decisions about business, career, wealth, relationships, and how you want to design life moving forward.

The outcome is stronger leadership, cleaner strategy, simplified business models, increased financial agency, and a more sustainable way of succeeding.

This work is a recalibration of
how women lead, earn, and expand.

The most potent business transformations begin at the level of identity. Who are you becoming? What are you no longer available for? Where is your leadership being called to mature, to stretch, to sharpen?

We design from that place.

Expect deep strategic partnership — but also elevation. The kind of mentorship that challenges you to evolve your work, your worldview and your relationship with wealth.

What we build together is:

  • A business model that reflects your true capacity and ambition.

  • Self-leadership that is values-driven, culturally attuned, and clear.

  • Wealth creation that honours your time, energy, and legacy.

Amy Luttrell, leadership coach and in an abstract natural light portrait

This work is for you if:


You’ve outgrown ways of working and succeeding that no longer feel sustainable, honest, or reflective of who you are becoming.


You’re a founder, leader, or creative at a crossroads and know your next chapter requires deeper clarity, not just better systems.


You want to build wealth, leadership, and a way of living that creates more space, creativity, freedom, and long-term sustainability.

You’ve built success through adaptation, responsibility, and drive. Now your leadership is asking something different of you

Kia ora, I’m Amy.

I bring uncommon clarity to the most defining transitions of your career and life. With a background in wellness entrepreneurship, somatic psychotherapy, and high-performance coaching, I integrate rigorous thinking with deep presence, holding space for discovery and decisions that are equal parts practical and profound.

My work is grounded in kaupapa Māori values: stewardship, interconnection, and collective wellbeing. Over the years, I’ve partnered with founders, visionaries, and changemakers who are shaping what’s next, not just for themselves, but for the communities and industries they lead.

When you work with me, expect to feel more resourced, more powerful, and more at home in your leadership than ever before.

Amy Luttrell, leadership coach and founder, in natural light portrait
Amy Luttrell, leadership coach and founder, in natural light portrait

Working together:

Amy Luttrell in natural environment reflecting on leadership, growth, and personal evolution

1:1 Coaching

For entrepreneurs, creatives, and leaders recalibrating identity, income, and impact. High-trust, high-touch partnership.

Calm portrait of woman in reflective coaching environment

City Immersions

Strategic immersions for women navigating leadership, ambition, and change.

Start with The Conversation

A high-trust conversation about where you are and what comes next.


This is a focused conversation to explore your current season in business, leadership, and life; the decisions or tensions you’re navigating; and whether my work is the right fit for the level of support you’re seeking.

Uncommon clarity, delivered occasionally.

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